In 2018, City of Markham Council approved the creation of a new municipal services corporation, known as Destination Markham Corporation (DMC). The goal of DMC is to promote Markham as a four-season destination and tourist attraction.
On January 1, 2019, a new Municipal Accommodation Tax was implemented for all Markham hotels (currently 16 total). The purpose of this new tax is to apply 50 per cent of collected funds for the DMC to promote Markham as a diverse meeting, tourism, and entertainment destination. The remaining 50 per cent will be directed to the City’s Lifecycle Replacement and Capital Reserve Fund, which helps support the replacement and rehabilitation requirements for the City’s current and future tourism-related infrastructure.
DMC will be governed by a Board that is made up of nine Directors, who will be responsible for the overall stewardship and management of the Corporation. The composition of the Board will be made up of six independent Directors and three non-independent Directors (Mayor and two members of Council).
The City of Markham is seeking seasoned professionals and tourism-related business leaders to serve as Board Directors on the City of Markham’s recently incorporated DMC.
The City of Markham is a dynamic and high-growth municipality that is centrally located in the Greater Toronto Area, in the centre of Ontario’s innovation corridor. Known for event and entertainment facilities such as the Markham Pan Am Centre (host of the World Junior Badminton Championships and Women’s World Cup of Table Tennis) and the Flato Markham Theatre, and home to major events including the Markham Jazz Festival, Taste of Asia, Night it Up, Markham Fair, Markham-Milliken Children’s Festival, and more. Markham is also home to a wide variety of international cuisine.
Markham is recognized as a vibrant and diverse meeting, tourism and entertainment destination that provides residents and visitors with exceptional experiences. The DMC and Board of Directors will serve as key strategic drivers in strengthening and expanding Markham’s tourism economy.
Key Board responsibilities include:
Participate in setting, implementing and monitoring strategic marketing direction, including multi-year marketing plans promoting Markham as a tourism and attractive destination
Generate economic and tourism growth by identifying and promoting opportunities to attract strategic investments and infrastructure
Facilitate a high level of marketing collaboration amongst Markham’s tourism key stakeholders
Key skills and requirements include:
Expertise in one or more of the following areas: finance, legal, marketing, operations, economic development
Sound judgement, personal integrity and business expertise related to the tourism industry and on a Board of Directors
Knowledge of Markham and experience in public-private partnerships would be an asset
Attend and actively and effectively participate in Board meetings and on Board matters
The DMC is now established and the City of Markham is in the process of recruiting six independent Board Directors. The recruitment process included public advertising of Board positions in September with an application deadline of October 1. This process ensures an effective, experienced and diverse Board of Directors is in place to achieve the goals of the Corporation. Council approval and onboarding will take place by February 2020.